题目: 可持续发展与企业社会责任： 对道德心理基础和儒家文化在其决策中作用的经验研究

报告人: Fuan Li (William Paterson University of New Jersey, USA)
报告时间：12月21日下午16:00—17:30
报告地点：管理科研楼EMBA第三教室
主办单位：管理学院

报告摘要：As corporate sustainability gains increasing attention worldwide, understanding sustainability decisions of business managers, especially those in the emerging markets becomes extremely important.  To fill a gap in the literature, the present research examines the role of managers’ moral foundations, endorsement of cultural tradition, and social responsibility orientations in sustainability decision-making. Data were collected in China through a survey study involving 285 Chinese mangers. The results show that binding moral foundations of business managers had significant impact on sustainability decision-making as well as on CSR orientations, which, in turn, affected managers’ sustainability decision. Individualizing moral foundations were found to affect only corporate responsibility orientations without direct impact on sustainability decision. The results also confirm the persistency theory of traditional culture. Confucian dynamism was found to moderates the role of binding moral foundations on economic social orientation.  More importantly, Confucian business ethics was found to affect both economic and noneconomic responsibility orientations, in addition to its moderating effect on the relationship between binding moral foundation and noneconomic responsibility orientation. The implications of the findings and research limitations are discussed along with further research direction.

报告人简介: Dr. Fuan Li, tenured professor of marketing, at William Paterson University of New Jersey. He received his Ph. D. in 1999 (FIU) and has been teaching and researching in the field of marketing and management since then. He has published extensively in CSR, business ethics, persuasion, consumer trust, and brand relationship management. His work has appeared in Journal of Advertising, Journal of Academy of Marketing Science, Business & Psychology，European Journal of Marketing, European Journal of Operation Research, International Journal of Market Research, Market Management and many others.